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ALEXANDRA SMITH

GRAPHIC DESIGNER & ILLUSTRATOR

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KREDO
JEWELRY
SPREAD


Project Skills: Art direction, styling, visual composition, merchandising, trend research.

 
I led the styling and visual direction for the jewelry spreads in the Kredo Fall Catalog, curating layout, and on-set composition to create a cohesive and elevated look. Working with a limited set of props, I focused on intentional placement and balance to achieve a refined aesthetic that still felt approachable to the catalog’s audience.

Through this project, I strengthened my ability to create high-impact visuals within constraints, using styling as a storytelling tool to enhance perceived value and drive engagement.

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